This makes it imperative for these tech companies to offer rich experience in local languages in India that is witnessing strong growth in internet usage as well as consumption of connected devices. Tech companies like Google and Amazon are betting on vernacular languages as reports suggest that 90 per cent of new internet users in India are native language speakers. Previously, users needed to activate Hindi language support from the settings option. Google said starting today, users can talk to Assistant in Hindi by simply saying “Hey Google, talk to me in Hindi” across all Android, Android Go and KaiOS devices. While Google didn’t share the number of people using Assistant (which competes with Apple’s Siri and Amazon’s Alexa), it said the product is available in over 30 languages across 80 countries. Interestingly, last year, Google had said its voice-based assistant had received about 4.5 lakh proposals for marriage in India. He added that Indians have been using “the power of voice” to do a variety of things like finding information to help with homework, getting train schedules, among others. How to use WhatsApp without keeping the app on your phone
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